South Border is a Filipino Pop and R&B band formed in the 90s who gained recognition in the music scene in the 2000s.
Having undergone several permutations in its long career, South Border has nevertheless retained its unique sound and musical sensibility and has even moved up along the current global trends in music. Hence, retaining the top spot in their particular musical genre. Much credit goes to musical director and lead creative genius Jay Durias, the staunchest unifying force that has kept the band and its music alive and thriving.
The band, whose name is a tribute to their roots in Cebu down south, first came into national prominence in 1996 when they launched their first self-titled album. It included a Jimmy Antiporda song entitled “May Pag-Ibig Pa Kaya’ which they interpreted in the Metro Manila Pop Music Festival earlier that year. Another song, “Kahit Kailan” was awarded 1996 Song of the Year by various radio stations, thus giving them their first big hit.
The following year, the album reached gold, then platinum. South Border was all set for their first major concert at the Araneta Coliseum. As expected, thousands of their new found fans trooped to fill the massive dome to the brim. Before the end of 1997, the exceptional talents of South Border was recognized by their peers in the industry when they bagged the most number of trophies at the 10th AwitAwards including Best Performance by a New Duo or Group, Album of the Year, Song of the Year and Best Produced Record of the Year for their hit song, “Kahit Kailan”. By the end of 1997, their debut album has gone triple platinum and South Border was a certified star band.
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